The India Fashion Week held in Delhi has set a new trend by organising drive-in fashion shows that has caught the attention of fashion enthusiasts and industry professionals from all across the country. The India Fashion Week is scheduled to take place from March 3 to March 6 and is one of the most anticipated events of the fashion industry. As the world grapples with the rising pandemic, India Fashion Week has made a unique move to host a drive-in fashion show wherein the audience is invited to witness the fashion extravaganza right from their cars. It has also introduced a new kind of experience for the audience in the age of social distancing. The fashion show is being held in the campuses of Primus Mall in Dwarka, New Delhi. The drive-in event will provide the opportunity for up to 40 people enclosed in their cars to witness the show.
Viewers will get to watch the fashion show live from their car seats through a customised screen and can also switch between different shows to watch different design collections without changing their car seat. Even though the fashion show will be hosted in a controlled environment, the allure of international fashion has not been lost. This drive-in fashion show has also been embraced by the fashion industry. A range of industry professionals, influencers, media personnel and many more have already registered to witness the show from their cars. The fashion industry believes that this drive-in fashion show is a ‘safe and feasible way to conduct fashion shows during the pandemic’. Furthermore, the driving experience also creates a memorable fashion experience for the viewers, as they witness a variety of design collections right from the comfort of their four-wheelers.
