latest shoe trends for women 2013

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Bridal Shoes By Top Fashion Designers 

 

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United Colors Of Benetton

UCB, is a global fashion brand and the world largest clothing manufacturer established in 1965. Now it is present in 120 countries totally 6500 stores with approximately 10000 employees all over world. It is a Europe based company with strong Italian character. Benetton is the leader of high fashion which is the combination of innovation, quality, energy, passion, colorful and luxury.

Founders

Luciano Benetton, Giuliana Benetton, Gilberto Benetton and Carlo Benetton. The message about the brand by Luciano Benetton “we need to convey a single strong image, which can be shared anywhere in the world”.

Product Lines of Benetton

Clothing: Women’s wear, menswear, kids wear and underwear

Accessories: Bags, belt, footwear

Lifestyle: Perfumes, eyewear, travel bags, home collection, stationery

The core product line of Benetton is Clothing and it generates largest revenue to Benetton group

Different Clothing Lines

United Colors of Benetton:  Flagship brand – women’s wear, men’s wear

UCB Underwear: Inner wear for adults

Sisley young: Trendiest brand for young people of age 8-12yrs

Play life, Killer Loop: Sportswear brand

Hip site:  For young people of age 11-16yrs

UCB kids: Kids wear brand for kids below 11 yrs

Pricing range  of UCB is mid-high level.

Major Competitors   Zara, H&M, Gap, Mango, Espirit, Inditex

Branding

The muscle of the Benetton brand identity is value. Benetton brand conveys the message to customer about current events; it can make the customers feel insightful and positive. One of the factors for their success is the Brand image that is embedded in the customer’s minds.

Promotion

Ad Campaigns of UCB

The first channel Benetton used to build up community relations were through its Advertisements which always came up with public awareness of universal issues among the world’s citizen and it exactly proves what Luciano said about the brand. The campaigns of UCB were related to war, racism, AIDS or HIV, death penalty. All advertisements of UCB were the most controversial concept or criticizing and creating social all along. One thing which is consistent in their advertising is Cosmo approach.

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GO GREEN FASHION

The word sustainable fashion which made a greatest revolution in the Fashion industry and people started to explore what it is all about.

The clothing made from natural or organic or sustainable raw materials with the use of non-toxic chemicals and eco-friendly processing methods is called Green fashion.

Ok let us tell you clearly what the eco-friendly or green fashion is all about??

    • Sustainability –   Implies responsible and practical decision-making and innovation that minimizes harmful impact and maintains equilibrium between social, environmental, and economic growth to ensure a pleasing planet for all species now and in the future.

    • Use of Eco-friendly fibres  – Natural ,rganic ,ellulosic or recycled fibres
    • Use of Eco-friendly fabrics – Organic cotton, Bamboo fabric, Jute , Hemp, Organic Linen, Organic Wool, etc..
    • Use of Eco friendly textile processing methods – Use of non toxic chemicals, using enzymes, use of vegetable and natural dyes, bio-finishing, bio-scouring, waste water and effluent treatment( recycling it and using again), Plasma treatment, etc…
    • Eco- labeling – There are certifying organizations come into existence to test and certify that finished goods are in the direction of the mark of importing standards.

Benefits of Eco-fashion

    • Less pollution to the environment and saves the planet life
    • Healthy lifestyle
    • Long lasting compared to the clothes made from conventional method
    • Fashionable
    • Saving money
    • Superior quality

ECO-FRIENDLY FASHION BRANDS

Some of the brands which do justice to the future generations are here:

    • AMANA
    • ANNIE GREENABELLE
    • EDUN
    • PEOPLE TREE
    • STELLA MC CARTNEY
    • LIBERTINE
    • BODKIN
    • ORGANIC BY JOHN PATRICK
    • ZERO+MARIA CORNEJO
    • URBAN RENEWAL BY URBAN OUTFITTERS

Haute couture of organic fashion

Eco Fashion of People Tree

Ecochic Fashion Show

The fashion world has realized the importance of going green and designers and artists worldwide are making a mindful effort to keep the earth’s natural resources. The promotion of Eco-fashion is by doing eco-green statements through celebrities,political figures and people of all over the World by wearing eco-friendly clothes,jewelry and accessories. Every day there is a new innovation  made in eco-green fashion. An innovative designer creates an incredible line of eco – friendly clothes and accessories. Eco-green fashion is not only fashionable and classy that it is the best style statement that anyone could make in today’s world.

So , it’s not only about the designers who do take efforts to protect the environment and the planet we the people also responsible for this and have to change our buying decisions of preferring to Eco-textiles so that we complete some part of making the planet the greener, healthier and eco friendly one not only for us but also for our future generations.

“One step forward towards our goal of saving the Earth and improving the world’s overall quality of life is by living a greener lifestyle”

“GO GREEN”

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