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Alexander McQueen drops out to inventor of folding plug in design awards
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An innovative folding electric plug now beat a final collection by late fashion guru Alexander McQueen to land a top design award.
McQueen, who committed suicide last month, had his most recent spring/summer catwalk range placed on the shortlist for the title of Brit Insurance Design of the Year just days after his death.
It drops out to London student Min-Kyu Choi’s reinterpretation of the plug, which folds flat for storage.
His design beat more than 90 international nominees who were selected in seven categories.
The winners of the categories went promoted to the final judging stage and Choi was presented with his title by judging panel chairman Antony Gormley at a gala dinner held at the Design Museum in London tonight.
Mr Gormley said: Thought-through, responsive and modest, the folding plug shows how intelligent, elegant and inventive design can make a variation to everyone’s life.
The winning design was stimulated by having to carry around a hefty plug to power the world’s thinnest laptop, a MacBook Air.
Mr Choi drew admire when he showcased the plug at the Royal College of Art’s graduate show in 2009.
Deyan Sudjic, director of the Design Museum, said: It’s great to see such a practical but elegant expression of what design can do to make everyday life so much better. Min-Kyu Choi is a designer just setting out on his career and he obviously has a great future ahead of him.
Selected designs are on show at the Design Museum until October 31.
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