Burberry is introducing an interactive campaign for its Autumn-Winter 2010 collection, in which consumers of the luxury retailer are able to click, drag and control their views of the ad.

The products, the models, the collection itself are all motion-responsive with users able to manage the cast and products in each shot. The video can be revolved, paused and dragged by 180 degrees.

The campaign is launching in July on Burberry.com; there will be a social media part on Twitter and Facebook as well. All collectively, 14 images and six interactive videos of its Burberry Prorsum, Burberry London, Burberry Brit and Burberry Accessories collections will be featured.