Claudia Schiffer a German supermodel launched her first cashmere collection during Haute Couture fashion week in Paris with the hope of creating a lasting brand that she could pass on to her children. Claudia says “will continue modeling until they don’t want me anymore basically because I do love it very much.”

Claudia dream was to start her own brand since long time, which she finally made true proving herself once again. She loves her style of dressing with cashmere dresses and sweaters on, thus launched collection idle for working women. “Effortless chic. That is the idea of it.
Though she loves modeling but says “I want the product to live without my name so that it does not really need me. As a company, I hope it builds up over time so that one day, hopefully, I can hand it over to my children.”

The model created a joint-venture with the German maker of luxury cashmere sweaters Iris von Arnim. She invested her personal funds in the company. Her strategy of the brand is to sell to retailers in different cities on an exclusivity basis.

Schiffer’s collection included long tube black and navy blue dresses, grey oversized cardigans and cable-knit sweaters costing from 250 to 500 euro ($360-$725).