Glasgow-based designer fashion chain Cruise, which was enforced to shut three of its stores last year, has embarked on a main relaunch.

The group has also selected a new chief executive.

James Pow, who has worked at Mulberry, Aquascutum, and Pringle, said he intended to re-establish the retailer at the cutting edge of designer fashion.

Cruise, which has 10 UK stores, was acquired from administration by management last May.

Mr Pow has invested a six-figure sum in the business and is control the refurbishment of its seven flagship stores in Glasgow, Edinburgh, Belfast and Newcastle.

He has also enrolled London-based fashion photographer Julia Kennedy – who has efforted with pop stars Mary J Blige and The Black Eyed Peas – to re-launch the retailer’s Spring/Summer 2010 collection.

He said: This is a very thrilling time for both the business and the brand. The business had become sluggish and was no longer breaking new ground. We’re determined to change that and ensure Cruise retains its rightful place at the extremely cutting edge of British retailing.