LONDON — A long-time collaborator of the late British fashion designer Alexander McQueen, Sarah Burton, has been chosen creative director of his label, owners Gucci announced on Thursday.

Burton has worked with McQueen since 1996 and was selected head of design for the label’s women’s wear in 2000.

The creation of modern, amazingly crafted clothes was at the heart of Lee’s vision. I propose to stay true to his legacy, she said.

Jonathan Akeroyd, president and chief executive of Alexander McQueen, said Burton had a deep sympathetic of (McQueen’s) vision.

McQueen, who rose from a modest background to become one of the world’s most flamboyant and high-profile designers, devoted suicide in February on the day before his mother’s funeral.

Robert Polet, the president of Gucci Group, said it remained extremely committed to the Alexander McQueen Company which has proven to have strong customer loyalty and has shown to be a resilient brand in the aftermath of the awful loss of its founder.