I completely agree to this fact from the point of view as an entrepreneur, just seeing the competitive era of today, not only studying in a fashion college will take you far. Fashion and promotion are intrinsically linked so even fashion students need to move forward. Everybody is becoming conscious about designer brands, which is increasing competition. Also international fashion industry has entered in. It is very important to know how business works in real world to compete and provide customers with a branded product of the same level. Today the times have changed from made to measure (tailor made) garments to high fashion prêt-a-porter (ready to wear) available at stores and boutiques.
As a designer, if u have a famous brand/designer tag, a nice classy work place, your business booms. What about those who cannot afford so much…..how will they achieve their aims? Customers today have so many options that if u don’t attract them with proper planed strategy, they opt for other options..

So what’s the use of studying fashion course? And until we are not really filthy rich it’s hard to capture the trust of people as a known designer.

But I believe that even if we don’t have a strong financial back ground, by giving good quality product at affordable price, proper product promotion, and being loyal to customer with a pinch of creativity can take you high. The competitive era is making it a must for a fashion student (entrepreneur) to pursue management courses, as they can design the product as well as to sell it on their own, thus fashion means business.