Japan Fashion Week 2010 A/W: You don’t really need to be there

The Tokyo Collection division of Japan Fashion Week Autumn-Winter 2010 kicked off on Tuesday March 23 and runs until Friday March 26.

In this short four-day period, 44 brands will hold runway shows representing the wide range of Japanese clothing design — from the old-school Hiroko Koshino to the free-thinking Theatre Products and beyond again to the youthful pop explosion of mercibeaucoup.

Distinct the mega fashion event Tokyo Girls Collection, where 20,000 visitors show up to cheer on the models, JFW is a rather closed-door affair — something like a trade show for magazine editors and boutique buyers.

The good news is that the Internet allows us to get almost real-time sneak peek of the best looks from the show. The official Japan Fashion Week web page posts pictures from the shows a day afterwards.

You can also follow CNNGo contributor Misha Janette on her FashionTubuyaki Twitter, where she provides updates from the collection floor.

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