Manchester might not be the fashion capital of the world but as the fledgling days of the cotton industry Manchester has been a proud stalwart of its own fashion talent.

So it was little surprise that there was a extremely warm reception last week when Manchester fashion boutique General Store launched a section devoted to Pretty Disturbia, the ladies’ clothing range designed by Manchester’s own Leesa Bertram.  Leesa launched Pretty Disturbia as the flagship range for her business Etra Design House a couple of years ago, and the range has been rising in popularity exponentially ever since.

From a blog and a little online shop, Pretty Disturbia has been chosen up by boutique shops across the UK and has now started to attract interest from international retailers.

General Store is owned by Ringspun and Elvis Jesus founder David Mallon, who himself initiated life in the fashion industry selling t-shirts in Afflecks Palace.

It’s luminous that Manchester is supporting its own talent, said Leesa.  General Store is an icon of Manchester’s independent approach to fashion and proof on the high street that Manchester has amazing different to offer to the world.