Street style photographers and the blogs and books they build have entirely changed how we look at fashion but also how fashion looks.

Campaigns are being enthused by what people are wearing on the street and in their real lives, rather than the other way.

LK Bennett has just commenced their A/W campaign featuring four ‘normal’ women modeling the collection. Sure, they’re very beautiful ‘normal’ women but I love that big brands on the high street are at last reacting to what their customers want.

It makes sense for a store like LK Bennett that is aimed at a somewhat older audience to ditch the skinny, 15-year-old models and show their clothes on women that the customer can relate to.