Tracy Negoshian designer creates dress success

Two years ago, Negoshian started her career with the college-themed sportswear. Today, Negoshian, will begin her new spring line to 500 retailers across the country. This month, she’ll release her first catalog.She is a fabulous designer and her sales are expected to pass the $3 million mark this year. Rrequirement for the spring collection has been so elevated,so this is the nice cghance to get more and more victory. Negoshian ordered a second production run. Later this year, she’ll offer her first “true fall collection.”

She didn’t have a formal training in this fashion designing. Where as she was graduated from the University of South Florida with a degree in marketing. She spent years working in retail everywhere from Old Navy to trendy Palm Beach boutiques. She loaded her car with colorful dresses and drove to Junior League events in 16 cities to sell directly to her target customers.

The tactic worked. She passed the $1 million mark in sales in her first year.

“I would like to be a lifestyle brand, so eventually I will branch out into accessories,” she said. “I have so many ideas, but I have to keep reminding myself, Rome wasn’t built in a day.”

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