It’s just a marketing strategy. It’s the Monday sale strategy following black Friday. And black Friday is the Friday following the thanks giving day. Its days known, all for sales.
•    The cyber Monday is said to be a major sales day online. Promoting day’s just makes sales so much more and simple than normal days,
•    Cyber Monday has now become an international marketing term used by online retailers in Canada, the United Kingdom, Portugal, Germany and Chile.
•    Cyber Monday is hardly a recent phenomenon. In fact, it first kicked off six years ago as a way for online retailers to compensate for the lack of brick and mortar store locations.
•    This term is a neologism invented by Shop.org, part of the U.S. trade association National Retail Federation. It was first used within the ecommerce community.
•     This day is of late even breaking records in sale of thanks giving day. The sales are made by shoppers sitting at home at any point of time. The number of deals offered to them on this day or say cyber week is the cause to increase the sales.
•    One of the biggest deal and advantage offered my most of the merchants this day is free shipping.
•    There are mobile app also available to shop on these days, what can be much easier than shopping online today.
•    The major cause for this increase sale may be the customers to avoid the crushing crowd at the stores. But whatsoever it is, will definitely be breaking the records in sales for the thanks giving day soon.